Sundial Publishing

Marketing a book is not easy. It implies working with the mainstream media to get to as much people as possible to diffuse your work, sell your book, get earnings and have influence as well as communication over a group of people, potential followers of your literary career.

Among the first steps you should take to market your book, you should consider marketing in blogs, getting connected with literary blogs, raise your own blog, and show yourself as a writer, tell about your experiences, about your work, even show little pieces of it, as jewels that your public will surely appreciate when considering which book to read.

Also you should consider first the people that surrounds you. It is a great way to start with your family, friends and associates. Among them you can get recommendations of your book for new people, you can trade links with many of them. Mostly you have to give the first step, and later everything rests in the book. Whether you have done a good book or not, it will show once it is connected to the media and reaches the readers – then they will diffuse the book by themselves, because it would have obtained their interest.

You should consider improving your personal site once the book has reached the people. Don’t forget to include descriptive headings, a list of the e-book contents, the benefits you can get from reading and of course some testimonials from your satisfied readers. You can also add bonuses for your customers. Give them as much value as possible and learn to over-deliver.

Another issue you have to consider is the price of your book. It depends on whether you want to sell your book at a really high price, reaching only elite minorities, or you really want to spread the word, and the price is no match for you. Cheaper works are more easily readed, because they are more accessible for everyone. On the other side, the higher the price of your book, the higher the possibility that at some point you will see it hanged somewhere in the internet